Home     Trainings & Seminars     Project Management     Managing IT Outsourcing    Email Marketing    Article Library Master Trainer Vinai's articles are published in books, magazines & newspapers  7 Ways to Succeed as a Project Manager appeared in the Recruit Section of The Straits Times "The workshop has lots of tips and real life cases that have helped me apply them to my training courses, promotions an our in-house newsletter." – Michelle Heng, United Premas Pte Ltd Register Now!	Boost Revenue With Intelligent Email Marketing Home > Trainings & Seminars > Boost Revenue With Intelligent Email Marketing   July 31-August 1, 2008 9am-5pm at International Plaza, Singapore Every Dollar spent on Email Marketing Generates $48 in Sales* Does your email program produce similar results? If not, now is the time to reassess your email marketing strategy. Learn how you can send smarter email communications that your target audiencne will open, read, and respond to, time after time. Improve your current email marketing strategy by integrating the latest techniques such as A/B split testing, segmentation, triggered workflows, etc. Make sure that your marketing messages are inbox-friendly and learn how to link your campaigns directly to your bottom line. Now is the time to ask the questions you always had about Email Marketing. Do you know the 2 words that increase the Click-Through-Rate by 18% ? How to personalize the landing page and increase conversions by 64% ? Which HTML format generates the highest Email Open Rate ? Benefits from Intelligent Email Marketing: Implementing the strategies and techniques learnt in this workshop will enable you to significantly improve the loyalty of your customers by keeping in touch with high-octane, irresistible promotions,  offers,  white papers and newsletters. You will be able to put to practice the critical factors in creating an effective email marketing campaign by using the best practice in design and copy for HTML and text based emails. You will learn how to effectively use email marketing software, tools and techniques to reach your target audience, and build strong customer relationships for your products and services. Workshop Objectives: Email gives a great opportunity to gain new clients and build strong relationships with existing customers. This workshop describes a practical approach to gaining more trust and loyalty from your customers and prospects, all using email marketing.   The  basic success factors, advanced targeting, tracking and testing methods are covered in much details, and tried by participants in the hands-on sessions to build a solid foundation of effective communication using email marketing..   The content is relevant for new as well as experienced email marketing professionals. This workshop covers all aspects of email marketing from designing effective emails, writing killer subject lines to using trigger-based emails to get quick and sure-fire results.   This is a hands-on workshop where participants will learn fundamentals as well as use the email marketing software tools for HTML editing, Mailing list software,  design email marketing campaigns and test them on the spot. Who can benefit from this Email Marketing Workshop: Marketing & sales professionals with email marketing experience. Ideal attendees have an email program in place and want to better realize their program objectives. Content of Email Marketing Workshop: Critical Factors to Boost Revenue Using Email Marketing Success Factors for Building Trust & Loyalty in Your Prospects & Customers Creative, Design & Format - Getting Your Emails Opened and Clicked On Testing, QA and Performance Improvement Strategies Understanding and Applying Email Metrics Strategies for Building and Managing Your email marketing Lists Improving Results Through Segmentation & Personalization Dealing With Anti-Spam Filters - Improving Email Delivery Rates Participant Email Diagnosis/Q&A Testimonials Working with Vinai is a real pleasure. He is very knowledgeable about Email Marketing, SEO, eCommerce, and Internet Marketing. Vinai came up with many ideas to customize my monthly newsletter  which goes out to over 68,000 subscribers. Using Vinai's effective up-selling and cross-selling techniques, we see a substantial increase of revenue from our newsletter, and a boost in traffic & sales every time we send out the newsletter. With every page optimized by hand, www.UpYourService.com now ranks in the first page of Google and Yahoo for very competitive keywords. I am delighted to recommend Vinai to help you with your eMarketing strategy and get higher returns electronically  - Ron Kaufman, Bestselling author, UP Your Service! Very practical tips. Relevant information given. It will help me to market my product to potential customers by building customer relationships with my members. The greatest strength is the depth of knowledge and experience shared by Vinai and his expertise in the area of email marketing. – Sean Foo, Serve Hope Pte Ltd Very useful and relevant to my own marketing plans. The information was clearly explained, interactive and very relevant. Lot of examples and step by step processes guides helped a lot. I will gladly recommend this course to all my friends and business associates. – Patrick Ang, B2B Publications This workshop is comprehensive, easy to follow and interesting. I could use the step-by-step tutorials with ease. Previously I had spent countless hours looking for the right software. With the clear techniques taught in this workshop, and by following the recommendations, I could choose the best software that I have been using now for my newsletter. – Sharon Ho, iMart Pte Ltd Download Registration Form and Book Your Seat Early! Training Methodology Classroom based lecture, discussions, case studies and hands-on sessions using Email Marketing Software. Each participant can bring in 1 of their own email marketing material for review and advice by the trainer. Limit to 1 only due to class size. Logistics Details Class Size :10 participants ( due to the training room size) Total Investment: ( No GST is applicable. ) S$795 per participant. S$760 per participant for 2 or more participants. S$715 per participant for 5 or more participants. Profile of Intellisoft Systems and Trainer Vinai Prakash Founded in 2003, Intellisoft Systems has been providing consultancy & training to small and medium businesses.  Vinai holds an MBA in Electronic Marketing. Armed with 21 years of solid management experience,  Vinai helps SMEs to review their electronic Marketing material, and suggest ways to improve attach rates, open/click rates, increase up sell/cross-sell opportunities, and boost revenue with Intelligent Email Marketing.   Download Registration Form and Book Your Seat Early! * Source: Direct Marketing Association, 2007	Subscribe to our Learning for Life Newsletter Get Exclusive Articles & Resources Not available elsewhere. Plus Training News for seminars & workshops sent direct to your mailbox  Email: Name: Our Management articles have been published in Today's Manager, a Singapore Institute of Management publication. Vinai came up with many ideas for my monthly "UP Your Service!" newsletter.  Using Vinai's effective up-selling & cross-selling techniques, we regularly see a substantial increase of revenue from our website, and a boost in traffic every time we send out a newsletter."     - Ron Kaufman, Bestselling Author, UP Your Service!  Reserve Your Seat Now!
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