Digital Marketing

Digital Marketing Training in Singapore

Course Duration: 2 Days

Digital Marketing, sometimes called Internet or Online marketing, is a set of techniques and technologies used to promote brands, products and services to consumers over a range of online channels. Virtually every organization should have an online presence and be effective in leveraging digital marketing opportunities.

This requires you to know the latest marketing tools and techniques to use the tools effectively to achieve overall business goals.

In this training, we will focus on understanding the fundamentals of digital marketing, creating a web presence, doing Search Engine Optimization  (SEO), and using social media platforms like Facebook & LinkedIn.  You will also learn how to improve the current marketing activities and get them to perform at their very best, getting the maximum ROI from them.

Course Objectives

 After Completing the Digital Marketing Training Course, Participants will be able to:

  • Define the main elements of Digital Marketing.
  • Understand the Advantages & Limitations of Digital Marketing.
  • Recognize the need for a consistent online presence in line with Corporate Identify & Design.
  • Understand the term Content Management System (CMS).
  • Recognize various methods for Promoting a Website.
  • Understand the terms Page Title, URL, Description Tag, Meta Tag & their importance for SEO.
  • Create a Social Media Business Profile.
  • Understand some common Social Media Actions.
  • Use a URL shortener to track links.
  • Outline good practice in managing Social Media Comments & Complaints.
  • Understand different types of Online Advertisement.
  • Schedule an email in E-mail Marketing Application.
  • Understand how Mobile Applications can be used for Marketing.
  • Setup & Export an Analytics Report.
  • Schedule an Analytics Report e-mail for an E-mail Marketing Campaign.
  • Understand Split Testing and its importance in measuring the success of Online Advertising
    Campaigns.

Target Audience

Anyone who wants to grow their business and do powerful & effective marketing quickly can attend this program. There are no pre-requisites for this course. All we need is an open mind, a willingness to learn online digital marketing and basic PC skills.

Professionals from any of these background can easily attend and make the most of this Digital Marketing workshop:

  • HR,
  • Banking Sector,
  • Heath-care,
  • Media/PR,
  • Travel Sector,
  • Business professionals,
  • A Graduate or a student,
  • An IT Professional,
  • Sales Professional,
  • An Entrepreneur who is willing to grow his business,
  • Whether you are from marketing background… or opting for digital marketing as a career.

Course Outline

Lesson 1: Key Concepts

  • Digital Marketing Overview.
  • Digital Marketing Techniques.
  • Digital Marketing Goals.
  • Digital Marketing Advantages.
  • Digital Marketing Limitations.
  • Legal & Regulatory Obligations.

Lesson 2: Planning

  • Digital Marketing Strategy Considerations.
  • Design Considerations.
  • Content Marketing.
  • Policies & Access Controls.

Lesson 3: Web Presence Options

  • Web Presence Solutions.
  • Creating a Web Presence.
  • Content Management Systems.

 Lesson 4: Website Considerations

  • Website Structure.
  • Website Design.
  • Website Content.
  • Website Promotion.

Lesson 5: Search Engine Optimisation

  • Search Engine Optimisation Overview.
  • Keywords for SEO.

Lesson 6: Social Media marketing Considerations

  • Social Media Platforms.
  • Social Media Marketing Campaigns.

Lesson 7: Social Media Accounts

  • Social Media Profile Types.
  • Creating a Social Media Business Profile.
  • Editing a Social Media Business Profile.

Lesson 8: Using Social Media

  • Social Media Actions.
  • Creating and Updating Posts.

Lesson 9: Social Media Management Services

  • Social Media Management Services.
  • Scheduled Posts.
  • URL Shorteners.
Lesson 10: Social Media marketing & Promotion

  • Influencers, Reviews and Referrals.
  • Targeted Audience.
  • Engaging Content.

Lesson 11: Social Media Engagement, Lead
Generation & Sales

  • Comments and Notifications.
  • Calls to Action.

Lesson 12: Online Advertising

  • Online Advertising Overview.
  • Search Engine Marketing Platforms.
  • Online Advertising Platforms.
  • Types of Online Advertisement.
  • Social Media Advertising.

Lesson 13: E-Mail Marketing

  • E-Mail Marketing Platforms.
  • Creating an E-Mail Marketing Account.
  • Creating & Managing Contact Lists.
  • Creating & Managing E-Mail Campaigns.

Lesson 14: Mobile Marketing

  • Mobile Marketing Overview.
  • Mobile Applications.
  • Mobile Marketing Considerations.
  • Mobile Advertising.

Lesson 15: Web Analytics

  • Analytics Overview.
  • Website Analytics Overview.
  • Using Website Analytics.

Lesson 16: Social Media Insights

  • Social Media Insights Overview.
  • Using Social Media Insights.

Lesson 17: E-Mail Marketing Analytics

  • E-Mail Marketing Analytics Overview.
  • Using E-Mail Marketing Analytics.

Lesson 18: Online Advertising Analytics

  • Online Advertising Analytics Overview.
  • Using Advertising Analytics.

Pre-Requisites

There is no pre-requisites required for this course. You can take up this course if you are :

– Sales and Marketing professionals.
– Entrepreneurs.
– Students.
– Digital Marketers.
– IT Professionals.

Course Objectives

 After Completing the Digital Marketing Training Course, Participants will be able to:

  • Define the main elements of Digital Marketing.
  • Understand the Advantages & Limitations of Digital Marketing.
  • Recognize the need for a consistent online presence in line with Corporate Identify & Design.
  • Understand the term Content Management System (CMS).
  • Recognize various methods for Promoting a Website.
  • Understand the terms Page Title, URL, Description Tag, Meta Tag & their importance for SEO.
  • Create a Social Media Business Profile.
  • Understand some common Social Media Actions.
  • Use a URL shortener to track links.
  • Outline good practice in managing Social Media Comments & Complaints.
  • Understand different types of Online Advertisement.
  • Schedule an email in E-mail Marketing Application.
  • Understand how Mobile Applications can be used for Marketing.
  • Setup & Export an Analytics Report.
  • Schedule an Analytics Report e-mail for an E-mail Marketing Campaign.
  • Understand Split Testing and its importance in measuring the success of Online Advertising
    Campaigns.

Go To Top

Target Audience

Anyone who wants to grow their business and do powerful & effective marketing quickly can attend this program. There are no pre-requisites for this course. All we need is an open mind, a willingness to learn online digital marketing and basic PC skills.

Professionals from any of these background can easily attend and make the most of this Digital Marketing workshop:

  • HR,
  • Banking Sector,
  • Heath-care,
  • Media/PR,
  • Travel Sector,
  • Business professionals,
  • A Graduate or a student,
  • An IT Professional,
  • Sales Professional,
  • An Entrepreneur who is willing to grow his business,
  • Whether you are from marketing background… or opting for digital marketing as a career.

Go To Top

Course Outline

Lesson 1: Key Concepts

  • Digital Marketing Overview.
  • Digital Marketing Techniques.
  • Digital Marketing Goals.
  • Digital Marketing Advantages.
  • Digital Marketing Limitations.
  • Legal & Regulatory Obligations.

Lesson 2: Planning

  • Digital Marketing Strategy Considerations.
  • Design Considerations.
  • Content Marketing.
  • Policies & Access Controls.

Lesson 3: Web Presence Options

  • Web Presence Solutions.
  • Creating a Web Presence.
  • Content Management Systems.

 Lesson 4: Website Considerations

  • Website Structure.
  • Website Design.
  • Website Content.
  • Website Promotion.

Lesson 5: Search Engine Optimisation

  • Search Engine Optimisation Overview.
  • Keywords for SEO.

Lesson 6: Social Media marketing Considerations

  • Social Media Platforms.
  • Social Media Marketing Campaigns.

Lesson 7: Social Media Accounts

  • Social Media Profile Types.
  • Creating a Social Media Business Profile.
  • Editing a Social Media Business Profile.

Lesson 8: Using Social Media

  • Social Media Actions.
  • Creating and Updating Posts.

Lesson 9: Social Media Management Services

  • Social Media Management Services.
  • Scheduled Posts.
  • URL Shorteners.
Lesson 10: Social Media marketing & Promotion

  • Influencers, Reviews and Referrals.
  • Targeted Audience.
  • Engaging Content.

Lesson 11: Social Media Engagement, Lead
Generation & Sales

  • Comments and Notifications.
  • Calls to Action.

Lesson 12: Online Advertising

  • Online Advertising Overview.
  • Search Engine Marketing Platforms.
  • Online Advertising Platforms.
  • Types of Online Advertisement.
  • Social Media Advertising.

Lesson 13: E-Mail Marketing

  • E-Mail Marketing Platforms.
  • Creating an E-Mail Marketing Account.
  • Creating & Managing Contact Lists.
  • Creating & Managing E-Mail Campaigns.

Lesson 14: Mobile Marketing

  • Mobile Marketing Overview.
  • Mobile Applications.
  • Mobile Marketing Considerations.
  • Mobile Advertising.

Lesson 15: Web Analytics

  • Analytics Overview.
  • Website Analytics Overview.
  • Using Website Analytics.

Lesson 16: Social Media Insights

  • Social Media Insights Overview.
  • Using Social Media Insights.

Lesson 17: E-Mail Marketing Analytics

  • E-Mail Marketing Analytics Overview.
  • Using E-Mail Marketing Analytics.

Lesson 18: Online Advertising Analytics

  • Online Advertising Analytics Overview.
  • Using Advertising Analytics.

Go To Top

Pre-Requisites

There is no pre-requisites required for this course. You can take up this course if you are :

– Sales and Marketing professionals.
– Entrepreneurs.
– Students.
– Digital Marketers.
– IT Professionals.

Go To Top

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Companies sponsoring their staff for training can claim from the Skills Development Fund.

Further, they can claim 40% of training fee or 400% Tax Rebate from IRAS With PIC scheme.

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Singaporeans can use $500 SkillsFuture Credits for this training to offset the course fees.

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How To Register

Register for the Digital Marketing  today by simply clicking on the chosen course date available at the top of this page.

Need Help?

  1. Call us at +65 6296-2995, SMS / WhatsApp: +65 9066-9991
  2. Send an email  to  training@intellisoft.com.sg  OR
  3. Submit an online enquiry if you have  any questions regarding Excel Basic-Intermediate 2016 training.

We also offer Corporate Trainings for Digital Marketing.

If you have a group of people, we can arrange to conduct the Digital Marketing training at your office location too. Just contact us for logistics.

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