Digital Marketing Certification (Facebook, Email Mkt)

A Two-Day, Practical, Hands-On Workshop in Singapore!

Using Facebook for Business is a crucial strategy for building relationships, And using Smart techniques to bring people together through the Internet for profit.

Today, businesses of all sizes and industries are cashing in on the Facebook trend — successfully marketing their products and services, building brand awareness, and connecting one-on-one with customers, all using Facebook.

WSQ Funding of up to 70% Available to Singaporeans & PRs.*

Call +65 6250-3575 for Details. This course is Skills Future credits ready for Singaporeans.

UTAP Funding: NTUC Members can utilize UTAP to offset 50% of the remaining fees*.

Training Course Fees

The full course fees for this training is S$480, before any Government funding.
For Singaporean/PR above 21 years, Training Grants are available.
For Foreigners, no government grants are available.

Grant Information

WSQ funding from SkillsFuture Singapore (SSG) is available to Singaporeans/PRs above 21.
(Both Individuals & Company Sponsored ).

Individual Singaporeans, 25 years & above can also use their SkillsFuture Credits for this training at Intellisoft.

Companies sending Locals & Foreign staff for training can avail SFEC Funding
Use it to improve the skills of your entire department!

NTUC Members can utilize UTAP Funds to offset 50% of the remaining fees*.

Contact us for more information on How to apply for this SkillsFuture Grant.
Call +65-6252-5033 for Details or WhatsApp Now at +65-9066-9991

up to 70% Grant

$336 Funding by SSG
Pay $144
  • Singaporeans Above 40 Years
  • Individuals
  • SME Companies
  • Individuals Can Use SkillsFuture
  • UTAP Funding*

up to 50% Grant

$240 Funding by SSG
Pay $240
  • Below 40 Years
  • Individuals
  • SG / PR / MNC Companies
  • SkillsFuture (Singaporeans only)
  • UTAP Funding*

There’s more to Facebook marketing than just setting up a page for your business… Have you figured out these questions?

  • How can you make sure your Facebook marketing campaign is on target from the start?
  • How do you determine who your Facebook audience is, as well as what they want, need, and expect from your Facebook presence?
  • How do you grow your audience, and connect successfully with interested prospects?
  • What online tools, applications, and plug-ins should you use?

We’ll help you create a successful Facebook marketing presence in just one information-packed day of training!

In one exciting, fast-paced, and power packed day, you’ll learn the benefits of setting up a Facebook page for your business.

You’ll be introduced to Facebook’s many tools, features, and applications that help you build a constant stream of relevant, updated content.

You’ll discover the best ways to interact with customers and visitors through Facebook, and get started building a personal and professional “friend” network to get your business as much positive online exposure as possible.

You’ll also find out how to generate buzz and consumer interest through Facebook promotions, events, contests, and polls.

The statistics for Facebook are staggering. According to Facebook’s pressroom:

  • There are more than 500 million active users
  • 50% of active users log on to Facebook in any given day
  • People spend over 700 billion minutes per month on Facebook
  • The average user is connected to 80 community pages, groups, and events
  • More than 30 billion pieces of content (Web links, news stories, blog posts, notes, photo albums, etc.) are shared each month
  • Every month, more than 250 million people engage with Facebook on external websites
  • More than 2.5 million websites have integrated with Facebook

Using Facebook as part of your overall marketing strategy makes smart business sense: it’s cost-effective, responsive, measurable, and puts you in direct contact with targeted consumers and prospects.

Thousands of businesses use Facebook to drive traffic to their websites, generate interest in products and services, and connect online with their customers.
Join the Facebook business community and take full advantage of this exciting resource!

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  • Marketing Managers
  • Communications Specialists
  • PR Executives, Managers and Consultants
  • Anyone interested in learning how to make sure social media works for their organization rather than it being a drain on resources

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Facebook Marketing for Business — Workshop Overview

An Introduction to Social Media and Facebook Marketing

  • The Social Media phenomenon: what it is, how it started, and where it’s going
  • Web 2.0: how modern consumers relate to online media
  • Facebook demographics: who’s on Facebook?
  • Your Facebook audience — user trends, habits, and more
  • The Facebook Marketing concept: what it is, how it works, what you need to know about:
  • Pages
  • Groups
  • Places
  • Advertising on Facebook
  • Apps and Social Plugins
  • Facebook Questions
  • The Facebook Marketplace
  • Facebook’s Traffic Analysis tools

Creating a Facebook Marketing Strategy

  • Research your current online status:
  • What are people currently posting about your business online?
  • What do they want to do when they visit your site … but can’t?
  • Who is your target market and where are they located within the Facebook community?
  • What do visitors want to do on your site … but can’t?
  • Define your goals:
    • Are you searching for new markets and methods to reach them?
    • Do you want to strengthen your organization’s brand image?
    • Do you specific products and services you wish to market a group of specific consumers?
    • Are you hoping to drive more consumer traffic to your business website?
    • Could a stronger Web presence earn greater recognition for your organization?
  • Execute your plan:
    • Identify the Facebook venues and personnel required to implement your plan
    • Start small, “go live,” and build upon your successes
    • Harness great ideas for engaging your audience and reaching out to new prospects
    • Use Facebook’s Analysis tools to accurately measure and evaluate your plan’s effectiveness

Building Your Facebook Presence

  • Sharing content via Facebook: creating buzz, driving traffic, “going viral,” generating revenue, increasing SEO
  • How to use news feeds to build exposure and drive traffic to your site
  • How to host Facebook events and invite people to attend
  • Ways to make sure your content is engaging enough to elicit responses from fans
  • Why sharing information, insights, and helpful tips through Facebook is critical to your success
  • How to integrate other social media platforms (Twitter®, YouTube®, Blogs, LinkedIn®, etc.) with your Facebook campaign

Legal Implications You Must Be Aware Of

  • Define your internal policy for content, and develop procedures for who, when, and what is posted publicly.
  • Learn which types of content can put you at legal risk for liability.
  • Prepare a damage control contingency plan

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Must have Internet Knowledge.

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Microsoft Training at Intellisoft

Claim SDF Grant

Companies sponsoring their staff for training can Claim SDF Funding, subject to SSG Eligibility Criteria.

Applicable for Company Sponsored Singaporeans & PRs.

SkillsFuture Ready

Singaporeans can use $500 SkillsFuture Credits for this training to offset the course fees.

Contact us for advise on how to go about claiming your SkillsFuture.

Get Started Today!

Learn By Doing

You learn best when you Do It Yourself.

We teach you, step by step, how you can learn new skills, build your knowledge and enhance your career prospects quickly & easily, with Practical Tips & Tricks!

Do You Have a Question or Need a Quotation?

Simple. Just tell us what you need here. We’ll be glad to help you!

Some of the companies that experienced our trainings

How To Register

Register for the 1 Day of DIY Facebook Marketing For Business Training today by simply clicking on the chosen course date available at the top of this page.

Need Help?

  1. Call us at +65 6250-3575, SMS / WhatsApp: +65 9066 – 9991
  2. Send an email  to  OR
  3. Submit an online enquiry if you have  any questions regarding DIY Facebook Marketing For Business training.

We also offer Corporate Trainings for DIY Facebook Marketing For Business Skills Training.

If you have a group of people, we can arrange to conduct the DIY Facebook Marketing For Business training at your office location too. Just contact us for logistics.

This program can be customized according to your needs and is conducted in house. For more information you can call us at +65 6250-3575  Email to

Be a Master in Social Media Marketting
Accelerate Your Career

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