Social Media Marketing Masterclass in Singapore

Section 1: Foundations of Social Media Marketing

• Introduction to Social Media Marketing
  • Overview of Social Media Marketing
  • Key Techniques and Goals
  • Advantages and Limitations
  • Policies and Ethical Guidelines
• Developing a Social Media Marketing Plan
  • Strategy Development: Objectives and Audience
  • Design and Content Marketing Strategies
  • Copyright and Legal Framework
  • Identifying and Segmenting Target Audiences
• Integrating Business with Social Media Marketing
  • Enhancing Web Presence through Social Media
  • Content Management Systems and Website Optimization
  • Basics of Search Engine Optimization

Section 2: Implementing Social Media Marketing For Your Business

• Utilizing Key Social Media Platforms
  • Overview of Major Social Media Platforms
  • Campaign Design and Execution on Various Platforms
  • Emerging Platforms and Trends
• Building Effective Social Media Profiles
  • Creating Business Profiles Across Platforms
  • Strategies for Facebook, Instagram, and TikTok
  •  Best Practices for LinkedIn and X (Twitter)
• Social Media Marketing Techniques
  • Facebook Marketing: Creating Engaging Posts and Ads
  • Instagram Marketing: Algorithm, Content, Hashtags, Ads, Community Building
  • YouTube Marketing: Channel Optimization, Trend Analysis, Keyword Selection
  • Pinterest and Snapchat Marketing Strategies
• Advanced Social Media Management
  • Content Scheduling and Automation Tools
  • Utilizing URL Shorteners and Analytics for Efficiency
  • Influencer Marketing: Strategies and Collaboration
• Integrating Email and Mobile Marketing
  • Setting Up Email Marketing Campaigns with Platforms like MailChimp or MailerLite
  • Building and Managing Subscriber Lists
  • Overview of Mobile Marketing: Apps and Ads
• Social Media Engagement, Lead Generation, and Sales
  • Effective Engagement Techniques
  • Designing Calls to Action for Conversion
• Online Advertising and Analytics
  • Fundamentals of Search Engine and Social Media Advertising
  • Using Platforms like Google AdWords

Section 3: Measuring Success in Social Media Marketing

• Analytics and Measurement
  • Utilizing Platform-Specific Analytics (Facebook, YouTube, Instagram)
  • Overview of Web Analytics with Google Analytics
  • Insights from Social Media Analytics
• Email Marketing Analytics
  • Analyzing Email Marketing Success
  • A/B Testing and Optimization Techniques

Specifically, you will learn how to:

• Assess how Social Media Platform like Facebook, TikTok, Instagram, LinkedIn fit into the objectives and marketing of a business
• Select appropriate Social Media tools and channels for a business
• Evaluate how Social Media policy and guidelines can impact a business
• Measure the success of using Social Media tools and channels
• Monitor how a business is using Social Media and
• Identify Ways to Improve Campaign Performance in any Social Media

Prerequisites:

* Basic knowledge of Computers and English is required.

Course Duration: 2.5 Days

Target Audience: Digital Marketers, Marketing Executive, Support Staff, Admin staff,  Supervisors, who currently use or would like to leverage on social media platforms like Facebook, Instagram, TikTok, YouTube to attract and engage with current and potential customers.