How To Calculate Customer Engagement Using Social Media?

How To Calculate Customer Engagement Using Social Media?

The rising engagement of people in social media platforms have attracted all the brands towards social media. So, Brands have started to craft graphical story around the key brand value and offerings for better Customer Engagement using Social Media.

The challenge today is to find how engaged are your customers with your Social Media Pages. This needs to be measure & tracked to ensure enough ROI is being generated for the time & resources spent.

If you are a Digital Marketer, having a proper Strategy & Implementation in Digital Marketing is the only way to reach target audience. Also, to generate good ROI.

Let us discuss the social media engagement steps from strategy to Implementation that will improve the ROI & Customer Engagement.

  1. Set SMART Goals:

There’s no denying that social media can be a powerful tool, but too often companies caught up in producing a stream of content. But, they don’t think about the big picture.

Whether its corporate, marketing, branding or Customer relationship management, it will work better if the goals are shaped around the key business objective.

Leat to set SMART goals for Better Customer Engagement at Intellisoft
SMART goals for Better Customer Engagement in Social Media

Select several goals that are most important to your business and are feasible to achieve.

The goals can be:

  • Awareness
  • Customer Retention
  • Branding
  • Lead Generation
  • Promotion
  • Referral Traffic
  • Sales
  • Launch
  • Loyalty

By curating the goals you can easily think of themes, content brackets, visuals & platforms. If you think its limiting, its quiet opposite. In fact, it gives a clear understanding and vision of accomplishments.

Do check out our Insightful Article on the 10 Exciting Tips for Engaging on Instagram

  1. Analyze Your Social Media Marketing Strategy:

Once you have defined the big-picture, it is important to stack your efforts in right way. It is important to analyze how you allocate the content. This is to make sure the contents are in alignment with the goals and key business objectives.

Learn to Analyze the Customer Engagement Strategy at Intellisoft Singapore
Learn to Analyze the Social Media Marketing Strategy at Intellisoft Singapore

Curate a system to measure the social media content efforts to support your goals. First, create a basic spreadsheet of content, time and engagement. It can be filtered to analyze later.

Here are the few questions to start your analysis with:

  • What is my post frequency?
  • What topics do I post most frequently about?
  • Is my brand’s voice, personality and objective coming through my post?
  • What characterizes my post?
  1. Implement Your Game Plan:

Goals may be the backbone of the marketing program, but translating the to a powerful content will take you a long way. Think of each piece of content you share as a larger story your brand / company wants to communicate.

In fact, each content should have a clear theme, point of view and a take away for the consumer.

Learn to Implement your Marketing Strategy at Intellisoft Singapore
Learn to Implement your Social Media Marketing Strategy at Intellisoft Singapore

Here are some ideas of Implementation:

  • Post Regularly & Be active
  • Communicate Promotions, Offers and Services
  • Respond quick for customer engagement
  • Mix up types of contents
  • Show the usefulness and lifestyle
  1. Track & Measure ROI:

Looking closely at the implementation, the next step would be tracking of the engagement.

Learn to Track & Measure ROI with Insights at Intellisoft Singapore
Learn to Track & Measure ROI with Social Media Insights at Intellisoft Singapore

Track the insights & engagement to streamline the efforts better. You can easily track the following:

  • Time people are Viewing your post
  • Demographics of the people engaging
  • Tracking the Clicks to Conversion
  • Type of Contents that gets the more engagement. For instance – Inspirational Quotes, Texts, Videos, Images, GIF, Info-graphics

Track the content themes & decide frequency based on the engagement metrics. Alter the frequency, time  & Content Strategy based on the insights.

Qualitative content wins. Focus on the content that generate strong leads, keep in track of loyal consumers, a responses from star consumer, and add them to further posts.

This might be a little hard to keep in track but its valuable to capture them and add because ultimately not always number wins, but satisfaction & reviews do.

How To Calculate Customer Engagement using Social Media?

Here are some quick ways to calculate engagements:

  • Look for Virality in your Facebook page analytics. It shows the likes & shares for your better understanding too.
  • Instagram: Enable insights from settings & start to track insights in every post. Therefore, you arrive at a better understanding of the reach.
Learn to Calculate Customer Engagement With Insights at Intellisoft Singapore
Learn to Calculate Customer Engagement With Insights at Intellisoft Singapore

All these are a just perspective ideas & guidelines. But, it is always good to master the skill for desire outcomes.

Intellisoft has carefully designed a highly insightful Digital Marketing Course to help you learn & master the Social Media platforms to get your Brand, a great value.

Learn how to improve the current marketing activities & get them to perform at their very best, therefore getting the maximum ROI from them.

Why wait? Join us today & master Digital Marketing starting from S$61.25*. You can claim that also from SkillsFuture.

Register Online now for the 2 days practical hands-on course to get the most out of Digital Platforms.

We are here to assist you if you have any more questions on the Course.

Feel free to call me at 9343-2080 or Email us to request brochure or any other queries.

Cheers,
Lavanya
Tel: 6250-3575  Whatsapp:  9343-2080  | corporate@intellisoft.com.sg

Like us on Facebook, Follow us on Instagram & LinkedIn for more updates on Courses & Grant!

P.S: Do check out the interesting Article on 5 Tips to Improve your Business Search-ability in Google

10 Practical Ways to Improve Time Management Skills

Time Management Workshop in Singapore at Intellisoft

Do you often feel stressed out with too much work or too many responsibilities?

Even if you work harder in completing the tasks, it seems that you have more tasks on hand than you have time to do them…

This creates a feeling of overwhelm, and a sense of being out of control.

Living in such stress and confusion is not really necessary or required.

There’s a simple way. The technique is to organize your tasks and use your time effectively to get more things done each day.

It can help you to lower stress levels and improve your productivity both at work and at home.

Time Management Skills take time to develop and will look different for each person. Finding what works best for you and your busy schedule is key here.

To help you overcome these problems, here are 10 ways to improve your time management skills, get more done in lesser time, and increase your productivity.

  1. Prioritize Your Tasks to Stay focused

  • Before you start work each day, make a list of things that need your immediate attention. You must be able to distinguish between the urgent and the important.
  • Many unimportant tasks can take up much of your valuable time. Often, we actually tend to devote such tasks too much of our energy because they are easier or less stressful to do.
  • However, identifying urgent tasks that need to be completed on that day is critical to your productivity.
  • Once you know where to put your time & energy first, you will start to get things done in the right order, which would work for you and your schedule too.

Get more Things done by prioritizing Tasks

  1. Create a Schedule

  • Carry a Bullet Journal, planner or notebook with you and list all the tasks that come to your mind in it.
  • Then as you complete the tasks, you can check them off. Did you know that checking things off as you complete them actually gives you an adrenaline rush, and will give you a sense of accomplishment and keep you motivated to move to the next task.
  • Having a simple ‘To Do List’ before the start of the day, prioritize the tasks, and focus on essentials. Make sure that these tasks are attainable, too.
  • If there is a big task you need to complete, make that the only thing on your list. You can push the others to the next day.
  • If you haven’t read the Bullet Journal Method, or The One Thing, these are excellent books to get started in your journey to save time & get more done. They both have a following of millions on the Internet.
  • Just check Instagram, Pinterest or Facebook for multiple communities of people.

Create Schedule To manage time effectively

  1. Delegate Tasks & Involve the Team

  • It is quite common for most of us to take on more tasks than what we can complete. This can often result in unnecessary stress and burnout.
  • Delegation does not mean you are avoiding your responsibilities. Instead, you are learning proper management of your tasks. Delegating them to key members of your team, according to their level, skill and expertise helps you to get more done.
  • Plus, everything may not require only you to do it. Proper delegating will not only free up time for you but will help your team members feel like an integral piece of the work puzzle.

Delegate Tasks To Manage Time Effectively

  1. Beat Procrastination

  • Most people, near their end, feel that they have wasted their lives, and their best ideas were never put to test. Most great works of art would not have been produced if people had procrastinated. Yet, often the fear of failure keeps us form doing what we are destined to do.
  • Procrastination is one of the things that has a huge negative effect on productivity.  It can result in wasted time and energy.
  • Procrastination could be a major problem in both your career and your personal life.
  • We tend to procrastinate when we feel bored or overwhelmed. Try to schedule in smaller, fun activities throughout the day to break up the more difficult tasks.
  • This will help you to get stared, and get more done. Once the momentum kicks in, you are on a ball.

Beat Procastrination With a Training at Intellisoft Singapore

  1. Set up Deadlines

  • For whatever task you have at hand, you must set a realistic deadline and stick to it as much as possible.
  • Once you set a deadline, it may be helpful to write it on a post it note and put it near your workspace. This will give you a visual cue to keep you on track of your task.
  • You can also set a Tomato Timer, which will set a timer for 25 minutes, which is about the time it takes to stay focused and get something worthwhile done.
  • Challenge yourself and meet the deadline. You may reward yourself for meeting a difficult challenge. All these will give you a dopamine rush to your brain, and keep you going for long.

Set Deadline & Be Productive. Join Intellisoft

 

  1. Avoid Multitasking, Focus on Single-Tasking

  • Most of us were taught that multitasking is an efficient way of getting things done, but the truth is that we do better when we focus and concentrate on one thing. Finding your ONE THING is the Key to getting more done, according to Gary Keller & Jay Papasan, the authors of the New York Times bestseller, The One Thing.
  • Multi-tasking hampers productivity and should be avoided to improve time management skills. Make use of to-do lists and deadlines to help you stay focused!
  • Do one thing at a time, and focus on it only. This way you can do better at what you’re doing. Wait until you finish one before starting another.
  • You’ll be surprised by how much more you’re able to get done.

Avoid Multi-tasking & be productive. Join Intellisoft

  1. Deal With Stress, Actively

  • Stress often occurs when we accept more work than we are capable of accomplishing. The result is that our body starts feeling tired, which can affect our productivity.
  • The key is to find what works for you when it comes to lowering your stress response.
  • If you do not have time for anything else, try a couple of Breathing Techniques.
  • These can be done in a few minutes and have been proven to lower stress-inducing hormones. Yoga or Meditation can also help you de-stress.

Deal With Stress at Singapore with Intellisoft

  1. Learn to Say No

  • At times, you’ve got to politely refuse to accept additional task, if you think that you’re already overloaded with work. Take a look at your to do list before agreeing to take on extra work.
  • Saying No doesn’t come naturally to most of us, but is an essential skill, similar to Delegating, that will help you achieve more.
  • Many people worry that saying no will make them look selfish, but the truth is that saying no is one of the best ways to take care of yourself and your time. Treat your time with respect, and don’t let unnecessary activities hog it.
  • When you take care of this important activity, you’ll find that you have more energy to devote to the important things, which the people around you will ultimately appreciate.

Learn To say No at Intellisoft Singapore

  1. Take Regular Breaks

  • Whenever you find yourself feeling tired and stressed, take a short break of about 10 to 15 minutes. Too much stress can take a toll on your body and affect your productivity.
  • You can even schedule your break times. It helps you to relax and get back to work with more and renewed energy later.
  • If you know a break is coming, you’ll likely be able to overcome boredom or a lack of motivation to push through the task at hand.
  • Take a walk, listen to some enlightening or motivating music, or do some quick stretches. The best idea is to take a break from work completely and spend time with your friends and family.

Take Regulsr Breaks. Join Intellisoft & Learn Time Management Skills

  1. Start Early

  • Most successful people have one thing in common — they get up early, and start the day way early, as it gives them time to sit, think, and plan their day.
  • When you get up early, you are more calm, creative, and clear-headed. As the day progresses, your energy levels start going down, which affects your productivity, motivation, and focus.
  • If you’re not a morning person, you can just try waking up thirty minutes earlier than your normal time. You’ll be amazed by how much you can get done in that bit of time.
  • If you don’t want to use it to work, use it to do a bit of exercise or eat a healthy breakfast. A bit of Yoga and 20 minutes of silent meditation can help you focus better too.
  • This kind of routine will also contribute to your productivity during the day.

Start the Day Early. Manage Time effectively with a Training at Intellisoft

Conclusion

When you get clear about your tasks, your priorities, responsibilities and your life, you’ll be more focused and get more done in less time.

Good time management requires a daily practice of prioritizing tasks and organizing them in a way that can save time while achieving more.

It is a personal victory, and a professional one too.

It is time to move out of your comfort zone, and reach your true potential.

Join our Time Management Workshop to learn more ideas & strategies that will surprise you to know much more time you seem to have.

P.S: Do check this out to Write Effective Business Emails.

Free Tips, Tutorials & Training Grants Info

Learn from expert tips, tricks and resources for Excel, PowerPoint, Photoshop, Python, Power BI, Project Management, IT, Soft Skills & more with our Email Newsletter.
Plus get the latest news on Grants. Join Today!

Found What You Were
Looking For?

Just Tell us...

We're Here To Help You!