10 Exciting Tips for Engaging on Instagram

In today’s world of information consumption, we are surrounded by media, and its never been more important than now to grab your audience’s attention with high quality content.

Social media channels have made it easy for brands to increase customer engagement not just through text, but through photos, videos & info graphics.

Visual media are increasingly being used by marketers keen to connect with customers – and to have their messages amplified with likes, comments and shares. More products are moving to Instagram than ever.

Too many companies opt for a blanket coverage approach to social media. They share the same posts in the same way to all the channels, and then they question why their followers aren’t engaging with their account.

There isn’t a one fit solution to social media: each network has its own character and audience. To get the most out of social media channels, you need to create strong content – and then use it to start a conversation that is appropriate to that network.

One such trending social media is Instagram. It is a Photo Sharing medium which has entirely changed the way we interact with images and with the brands that post them. It currently has 130+ Million users, using the app every day.

Because of the Instagram’s instant, on-the-go appeal, companies are using it to humanize their brands, with plenty of behind-the-scenes and more informal content, as well as encouraging user-generated content with great success.

Here are some quick tips for engaging on Instagram:

Tips to engage in Instagram

  1. Build a community by putting your official hashtag in your banner heading for fans to know how to tag you.
  2. Show the human side of your brand by mixing behind-the-scenes shots with customer, employee, and producer photos and videos.
  3. Design and lifestyle are the big part of Instagram, so think how your product works in people lives.
  4. Use filters creatively
  5. You can find out more about your Instagram activity through their built-in statistics, so use them to inform your content as your profile evolves.
  6. Don’t be “Salsey” or use blatant product placement. Users of Instagram are media savvy, and they don’t appreciate the community being used as a commercial.
  7. Brands that are popular on Instagram are original and artistic, and they blend the use of Instagram into community building.
  8. Post regularly & use the platform to show your take on current events, holidays & seasons.
  9. Use specific hashtags for promotions. Don’t use too many. Keep it simple.
  10. Blend Instagram with your website for more interactive experience. Instead of simple product pictures you can ask customers to upload their photos and experiences.

Social Media marketing being the Trending form of Digital Marketing, is a skill to be mastered right now!

Intellisoft Offers you an Ultimate 2 Days Digital Marketing Workshop to improve the current Digital marketing activities & get you to leverage on existing content, new content generation, and ideas to maximize ROI from the Social Media Marketing.

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Top 5 cool Career options that rely on Data Analysis

Data Interpretation & Analysis

What Is Data Analysis? And How Can You Start Learning It Today!

Did you know that Data science and Analysis positions are often the hardest ones for a company to fill?

Thanks to exploding demand for data professionals, there are a ton of open roles and not enough candidates to fill them.

Translation? Data analysis is an exciting field to get into and the career prospects are amazing.

Now, just to clear up a common misconception right off the bat: you don’t need to be a math/computer science/coding whiz to land a job in data analysis.

But do you know that you start a career in data analysis if you have no background in it? All you need is to choose right course and guidance.

Today, let us discuss the Top 5 on demand careers tat rely on Data Analysis.

Top Career options that rely on Data Interpretation and Analysis

Popular Careers That Rely on Data Analysis

One really cool thing about gaining data analysis skills is that they don’t lock you into a single career. Sure, you could become a data analyst and stay there for decades if you love it–but there’s also the freedom to pivot in other directions if you choose.

Businesses in nearly every industry use data analytics to power decisions, gain a competitive advantage, boost sales, win new customers, improve internal operations, maximize profits, etc. This makes data analysis skills useful in many roles.

  1. Data Analyst

  • The basics of data analysis involve retrieving and gathering large volumes of data, organizing it, and turning it into insights businesses can use to make better decisions and reach conclusions.
  • To share their findings with business decision-makers, an analyst (or data visualization specialist) may create charts, graphs, etc.

QUICK FACTS ABOUT DATA ANALYSIS AS A CAREER:

  • You can work in a wide variety of industries like healthcare, finance, marketing, fast food, retail IT, etc. Whatever you are interested in!
  • Average salary: $62,453
  • Demand has exploded for data analysts because we are creating more and more new data every day. For example, Google processes 40,000+ search queries every second on average (3.5M searches each day, 1.2 trillion searches per year).
  • And this continues to climb!
  • Data Analyst ranked #35 in Glassdoor’s 50 Best Jobs in America, 2020

If you are looking to become Data Analyst, check out our 2 days course on Data Interpretation & Analysis.

  1. Business Analyst

  • They identify meaningful patterns in data to drive business decisions, working closely with business VPs and senior managers.
  • Their duties may involve predictions, optimizations, risk management, and so forth.

QUICK FACTS ABOUT BUSINESS ANALYSIS AS A CAREER:

  • A Business Analyst is mostly concerned with the day-to-day operations of a business and how to fine-tune business processes
  • Great if you’re interested in/have a background in business or finance
  • Less science/math based than the traditional data analyst role
  • Average salary: $68,346

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  1. Product Manager

  • Product managers own and guide the success of products from conception to launch. Each stage requires data analytics!
  • You must analyze the market for trends and problems to solve, leverage data to determine how to improve features, and figure out how to make the product even better in subsequent versions.

QUICK FACTS ABOUT PRODUCT MANAGEMENT AS A CAREER:

  • All businesses have products (services count!). This opens a ton of possibilities as far as what industry or type of company you can work in
  • Great for those coming from a customer-facing background as you can better understand users
  • Average salary: $108,992
  1. Digital Marketer

  • Digital marketers must understand consumer habits/motivations, detect changing trends, and track performance to improve ads, social media campaigns, and SEO strategies.

QUICK FACTS ABOUT DIGITAL MARKETING AS A CAREER:

  • Successful digital marketers must rely on data!
  • Whether it’s identifying user demographics, measuring clicks and conversions to determine campaign success, or sifting through historical data to choose high-performing strategies, data is important
  • Great hybrid role for someone coming from a content creation, advertising, or traditional marketing background
  • Average salary: $57,473

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  1. Quantitative Analyst

  • Quantitative analysts (“quants”) are data analysis professionals who work in the financial industry, leveraging data and data models to manage risk, predict changes in the valuation of stock and bonds, and make data-driven investment decisions.

QUICK FACTS ABOUT QUANTITATIVE ANALYSIS AS A CAREER:

  • Great if you love math!
  • Perfect role for someone who can’t decide between tech and finance
  • Usually requires a master’s degree in a related field
  • Average salary: $106,751

Intellisoft presents to you a Data Interpretation & Analysis Workshop that is highly practical, where the participants learn by doing several exercises using Predictive Analytics – Correlation, Regression & Modelling Techniques to Analyze and Interpret data.

We also cover advanced Excel data analysis topics like Data Tables, Using Goal Seek, Performing Scenario Analysis, and Advanced Pivot Table techniques in analyzing data within Excel.

Register Online now to learn The Secrets of Data Analysis With Excel, & Be a Power Ninja Data Analyst!

P.S: If you are already an Excel Expert in Data Analysis, its time to up-skill yourself with Data Analysis using Power BI

How to Read Unspoken Signals & Read The Body Language

Understand Body Language to Impress People in Business

Communication is made up of more than just the words we use. It is maintaining eye contact with the person you are talking to or your hand movements as you speak.

Nonverbal cues such as tone of voice, gestures, and posture all play their part.

Let us discuss on how we define what body language is, and how we can interpret it to understand and communicate with people more effectively.

What Is Body Language?

Body language is the unspoken element of communication that reveals our true feelings and emotions.

Statistics say only 7% of a message is conveyed through words. The other 93% comes from body language.

It is taken from Mehrabian’s Communication Model.Understanding Body Language - Mehrabian's model

It states that body language is more important than tone of voice & choice of words when communicating true feelings.

Body language is the range of nonverbal signals that you use to communicate your feelings and intentions. These include your posture, facial expressions, and hand gestures.

Your ability to understand and interpret body language can help you to pick up on unspoken issues or negative feelings in others.
You can also use body language in a positive way to add strength to your verbal messages.

Body Language for a Good First Impression

If you are meeting someone for the first ever time & you want to make a good impression, Body Language is the Key.

Here are some Ideas:

  • Have an open posture.
    • Be relaxed, but do not slouch! Sit or stand upright and place your hands by your sides.
    • Avoid standing with your hands on your hips, as this can communicate aggression or a desire to dominate.
  • Use a firm handshake.
    • But do not get carried away! You do not want it to become awkward, aggressive, or painful for the other person.
  • Maintain good eye contact.
    • Try to hold the other person’s gaze for a few seconds at a time. This will show them that you are sincere and engaged.
    • But avoid turning it into a staring contest!
  • Avoid touching your face.
    • If you do while answering questions, it can be seen as a sign of dishonesty.
    • While this isn’t always the case, you should still avoid fiddling with your hair or scratching your nose, so that you convey trustworthiness.

These tips are a good general guide for interpreting body language. Reflect on how you use your body language – and avoid making assumptions!

Interpreting body language should be a complement to talking and listening attentively, not a replacement for it.

Got an outline of What body Language is & why is it mandatory for everyone to learn it?

Sounds great! Now to inculcate the ability to read and portray the right Body Language skills, Intellisoft is offering a one day course that is perfectly designed to teach a Positive, Professional and Self-Assured Attitude.

This course even covers how to read Body Language, Body Language Mistakes, Nonverbal Communication & Facial Expressions.

Why wait? Join Intellisoft’s practical training now!

P.S. 50% of all employees will need Re-skilling by 2025, Soft skills like reading & understanding body language, Time Management Skills, Critical thinking and Problem-solving are the top key skills employers believe will grow in prominence in the next five years.

Make sure you are ready!

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